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If you´re running an SME, you probably don’t need anyone to tell you that it’s not quite like working a 9 to 5. The point where most people end a typical work day often marks the halfway point for those running a small business.
If you´re running a small business, you´ve more than likely heard of the marketing rule of 7.
The rule says that a would-be customer needs to see or hear about your company or product at least seven times before becoming a customer.
The theory goes that:
The 80/20 rule, otherwise known as The Pareto principle is an observation and theory that says approximately 80% of the effects or outcomes of a situation come from 20% of the causes.
No one said running a small business was cheap but even so, with the increasing cost of real estate, running a vehicle, employee salaries, and supply costs, it can be tough to make ends meet.
In recent years, there has been a lot of buzz around the word “mindfulness”, and for very good reason. At $3.4 trillion, the Global Wellness Market is now three times larger than the worldwide pharmaceutical industry.
In 2013, American research-based, global performance-management consulting company Gallup conducted a 142-country survey which showed that only 13% of employees worldwide are engaged in their work.
From drones to AI to 3-D printing and mobile apps, every day it seems there are new inventions and solutions which push the limits of what we thought imaginable.
So, a person walks into a bank…
It sounds like the start of a riddle, doesn´t it? Well, in today´s day and age, walking into a bank kind of is.
To a small business owner, the saying “time is money” is a reality. When running an SME, every minute counts.